Once again I want to lay aside my mantle of science fiction fan and talk a little bit about business — specifically the business I work for. They’re not paying me to do this. I just wanted to say something.
I’m the Director of Search Strategies for Visible Technologies, Inc. It’s an exciting, challenging job that allows me to leverage my love of the Web and search technology into providing useful service for other people. For the past several years I’ve lead the Visible Technologies search reputation services team but this month we’ve launched a new brand that encompasses expanded search management services and additional new services.
If you check out our TruReputation site you’ll find that we still offer search reputation management services but we’ve developed special categories or verticals for industry leaders, political leaders, organizations, and others. We’ve extensive experience in designing and managing campaigns for companies and individuals in a variety of situations. We work with producers who are rolling out new products and services and large companies whose search results still contain very old, long-resolved issues that are really not relevant to what they do today.
Along the way Visible Technologies has developed a cool metric for evaluating how positive or negative your search reputation may be. Now we’ve made this metric available to anyone who wants to measure their own search reputation for free. Just register at TruReputation Score and you can quickly figure out for yourself how well you manage your own search visibility across multiple search engines.
No one else — to my knowledge — has released anything like this tool, which is only the tip of the iceberg of the neat technology that Visible Technologies has been developing for the past few years.
We’re still offering traditional search engine optimization but under our newly baptized Brand Search Marketing service SEO refines its focus for building online brand value.
I could go on and on about TruReputation and TruReputation Score but, frankly, this blog post was not sanctioned by the company. We have a marketing department who have worked closely with the media to announce these services. I’ll leave the marketing message to them and get back to writing about science fiction and fantasy here.
SF-Fandom is a fan-run moderated Web discussion community devoted to science fiction, fantasy, history, and mythology. Founded in 2001, SF-Fandom is part of the Xenite.Org Network of science fiction and fantasy Web sites.
