I will probably find myself mobbed by requests for promotional help after doing this but I had to say something about the project. I have no idea of who Christina Harner is. She is the author of Behind Every Illusion, a book due to be published in August 2009.
I don’t know much about the book except what was mentioned in this trailer.
The idea of creating trailers for books is pretty new, in my experience. I know I occasionally saw a few TV commercials for books in the 1980s and 1990s but they were done for campaigns behind planned best sellers (or the self-promotional campaigns were well-funded). But a trailer is different from a commercial. A trailer is supposed to intrigue you and build your interest in something that hasn’t yet been released. We watch trailers for movies sometimes 2 years in advance of the movie releases.
Christy Harner’s trailer is pretty well-done, in my opinion (her progress blog says she did it herself). I think that if you’re going to promote your own books this is probably one way you need to do that. You need to pique a lot of people’s interest. YouTube has been flooded with videos about upcoming books, books just released, or books people have been doggedly selling for years.
YouTube may become a great vehicle for promoting books, but that has yet to be seen. As I mentioned in yesterday’s post, there is a huge difference between what an established celebrity can do and what an unknown person can do online. You can only hope that the creative talent that goes into the video matches or is exceeded by the talent that goes into the book.
Insofar as I have not read her work and cannot actually recommend it to anyone, I still wish Christina (Christy) Harner all the best success with her project. May she become the next big Internet publishing sensation.
SF-Fandom is a fan-run moderated Web discussion community devoted to science fiction, fantasy, history, and mythology. Founded in 2001, SF-Fandom is part of the Xenite.Org Network of science fiction and fantasy Web sites.